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Deciding to Sell Your Santa Barbara Home

If you want to sell your Santa Barbara home, you should clarify your reasons for selling and then draft a time frame based on those needs.

Why Sell?
Do some soul searching and introspection so that you can be specific about the reasons for deciding to sell your property. Are those reasonsclear? Carefully consider finances, lifestyle and opportunities. What are your goals and objectives?

Ideally, the time frame for selling your property should be based on a combination of your needs and market conditions. The Brothers Goughare ready when you are with a plan of action and market analysis. As soon aspossible, meet with Bill and John Gough to evaluate the variables.

Market Conditions
Bill and John will go over a detailed market analysis with you and will answer all of your questions. Price trends, current competition and other considerations will be available to you. Presenting these vital pieces of information in a clear, concise manner is an important part of your their expertise and responsibility.

Optimizing Your Finances
Your current and future financial pictures are vitally important factors in your decision to sell your Santa Barbara home. Among other things, estate and tax planning should be evaluated carefully. The Brothers Gough and your financial planner will work with you to map your personal strategy.

Selecting an Agent and Price

Why Should You Choose The Brothers Gough?
Bill and John Gough are backed by the powerful and highly-respected Berkshire Hathaway HomeServices California Properties. They alsocall on local, regional and national networks of real estate professionals and their clients in order to sell your property. Decades of combined experience and a singular level of expertise set the Goughs apart.

What to Look For In a Real Estate Agent.
You should keep the following factors in mind when searching for a listing agent:

  1. Education. Real estate education and certification combined with
    ongoing training are vital to the competency of an agent.
  2. Experience and Expertise. Select a full-time agent who is a resident of your area and who is familiar with the type of property you intend to sell, as well as with local and regional marketing opportunities.
  3. Availability and Commitment. An agent should be available 24/7 to answer your questions and take any action necessary to facilitate and expedite the sale of your property. Your calls and emails to your agent should be returned promptly.
  4. Rapport. Your agent will be your consultant, advisor and ally during the entire real estate transaction, so it is imperative that he or she demonstrates compassion, empathy, understanding and even a sense of humor as well as professional expertise.

What Is Your Property’s Value in the Marketplace?
Homeowners who make an attempt at selling a Santa Barbara home are likely to overestimate the property’s value, which can delay or derail its sale. Bill and John Gough will call on their unsurpassed knowledge of the local market to price the property competitively.


There are several things you can do to increase your home’s appeal to potential buyers.

  1. Curb Appeal
    Clean the yard and driveway, green the lawn and embellish the landscaping with colorful flowers and foliage.
  2. Repairs
    Clean, polish and paint where necessary. Don’t leave freshening up to the imagination of potential buyers.
  3. Staging and Setting a Mood
    Eliminate clutter, maximize light, introduce pleasant aromas with scented candles and baked goods, and display flower arrangements.
  4. Disclosures and Inspections
    These things are very important for you and a buyer. Bill and John will assist you with preparation and completion of these measures.
  5. Showtime
    The number one job of The Brothers Gough is presenting your home to potential buyers. Open houses and individual showings are times for you to disappear. Go shopping, hit the beach or visit friends. Bill and John will have everything under control.

The Offer

The Price Is Not Always Right.
A good offer is not based on price alone. Trust your agents. They will assist you in evaluating the terms and conditions of every offer.

Fairly and ethically negotiating the terms of a contract toward a win-win outcome is paramount with Bill and John. This philosophy is always successful – especially in multiple-offer situations.

The Initial Agreement and Deposit
Here are some ways to streamline the process:

  • Keep written records.
    Agreements such as addendums, counter-offers and so on should be in writing and signed by both parties. Bill or John will draft the paperwork and provide copies.
  • Stick to the schedule.
    Rely on your agents to keep you on track. Honoring the timeline set forth in the agreement ensures smooth negotiations and avoids breach of contract possibilities.

Escrow, Inspection and Appraisals

The buyer will have your property inspected by at least one licensed property inspector. If financing from a lending institution is involved, appraisal by a licensed real estate appraiser will determine the value of your property for the lending firm.

These must be met in order for the contract to become legally binding. The buyer and his or her agent will cover every aspect of the property with a fine-tooth comb, including:

  • Reviewing all documents,including preliminary title reports and disclosures
  • Inspections. These might include roof, chimney and fireplace, pest, septic, pool, well, mold, lead-based paint and so on.

The outcome of those inspections will lead to:

  1. Contingencies being removed and movement a step closer to closing,
  2. Contract re-negotiation.
    If re-negotiation is demanded, trust Bill and Johnto handle it on your behalf. Experience, expertise and objectivity are vital in this situation.

Loan Approval and Appraisal
The Brothers Gough urge you to consider onlybuyers who have a lender’s pre-approval letter or written loan commitment.


Here are a few final tasks:

Final Walk-Through
Preferably, the day before closing, the buyer and his or her agent will walk through the property to make sure everything is in order.

Home Services and Utilities
Bill and John will provide all the contact information you will need to de-activate services and utilities and activate them in your name.

Be Prepared
The Brothers Goughwill assist you right on through closing and beyond in order to make the entire process as smooth and stress-free as possible.

You, your buyer and the closing agent will all sign a settlement statement verifying that all is in order. Funds will be supplied to you as a wire transfer to your financial institution, or as a certified check. You will turn over keys to the property and all relevant information to the seller at that time.

If you have questions or concerns about selling your Santa Barbara home, or need clarification on any of the points outlined here, contact Bill Gough at 805.563.4067 or John Goughat 805.565.4017.